CHOICE Administrators Introduces New Brand Identity and Ad Campaign

October 22, 2019

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Source: Yahoo Finance

CHOICE Administrators announced a new brand identity and refreshed logos for its two businesses, CaliforniaChoice and ChoiceBuilder. The new logos reflect CHOICE Administrators’ larger goal to evolve its brand to reflect a modern approach to small business health care.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191016005030/en/

CHOICE Administrators has also launched a new advertising campaign, “California Different,” targeting all of its customers, including brokers, small business employers, their employees, and insured family members. The implementation of the “California Different” branding campaign will occur in traditional and digital mediums including print, social media, events, video, email, and content marketing throughout 2020.

“We’re getting back to our roots, which celebrate and recognize the unique differences of our customers,” says Polly Neves, Vice President of Marketing at The Word & Brown Companies, parent organization of CHOICE Administrators. “We appreciate those differences, because our employee benefit programs are different from others in the market as well.”

John M. Word III and Edward J. “Rusty” Brown, Jr., co-founders of The Word & Brown Companies, introduced the CaliforniaChoice multi-carrier, private health insurance exchange in 1996. As veteran health insurance brokers, they recognized that there was a need for a solution that allowed employees to select their own health plan and coverage. Their answer was a single program providing access to multiple health plan options. The program gave employees the freedom to choose a health plan option that best fits their needs, while allowing employers to manage a fixed insurance budget.

The CaliforniaChoice portfolio includes coverage from eight health plans for businesses with up to 100 employees. The health plans participating in the program include Anthem Blue Cross, Health Net, Kaiser Permanente, Oscar Health, Sharp Health Plan, Sutter Health Plus, UnitedHealthcare, and Western Health Advantage.

The ChoiceBuilder ancillary benefits exchange offers dental, vision, chiropractic and acupuncture, and life insurance to organizations with up to 199 employees. Coverage is available from multiple insurers and administrators, including Ameritas, Anthem Blue Cross, Assurity Life, Delta Dental, EyeMed, Landmark Healthplan, MetLife, and VSP.

Brokers interested in offering CaliforniaChoice and ChoiceBuilder can reach out directly to CHOICE Administrators or contact any of its California General Agent partners: BenefitMall, Beere & Purves, Dickerson Insurance Services, LISI, Rogers Benefit Group, Warner Pacific, or Word & Brown.

Small business owners and managers who want to learn more about CaliforniaChoice and ChoiceBuilder should talk with their employee benefits representative, or visit MyCalChoice.com to find a broker.

About CHOICE Administrators

CHOICE Administrators is the parent organization of the nation’s largest multi-carrier, small group private health exchange, CaliforniaChoice, and America’s first ancillary benefits exchange, ChoiceBuilder. Together, the two exchanges currently serve more than 450,000 members across the state. CHOICE Administrators’ programs are designed to extend greater access and choice to the health care purchasing experience. As of August 2019, the CaliforniaChoice provider network includes more than 84,350 unique individual health care providers and 389 unique hospitals. The company empowers enrollees in its two programs to make more informed enrollment decisions, while providing sponsoring employers with the ability to control their employee benefits budgets.

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