February 2025 | Page 6 of 6 | Health Care News for Insurance Brokers

California Watch

California Health Plan Leaders Unite for the First Time to Launch New Payment Model Demonstration Project to Fortify Primary Care

February 4, 2025 | Source: Morningstar, by GlobeNewswire

In an unprecedented collaboration, three leading California health plans — Aetna, Blue Shield of California and Health Net — have united to co-implement a shared value-based payment model under the California Advanced Primary Care Initiative’s Payment Model Demonstration Project. Led by the California Quality Collaborative (CQC) and the Integrated Healthcare Association (IHA), the new payment model will span 11 provider ...

Telehealth Companies Boost Ad Spending While Taking on More Complex Medicine

February 4, 2025 | Source: KFF Health News, by Darius Tahir

Shannon Sharpe was having one of those 15-minutes-of-internet-infamy moments. Social media blew up in September after the retired Denver Broncos tight end — accidentally, he later said — broadcast some of his intimate activities online. One of his sponsors took advantage of the moment: the telehealth company Ro, which sells a variety of prescription medicines ...

3 Super Bowl Party Recipes — That are Healthy and Delicious

February 4, 2025 | Source: Blue Shield CA, by Angie Kalousek Ebrahimi

The National Football League (NFL) season is coming to its end, which means that Super Bowl 2025 is right around the corner — this year’s game will take place between the Philadelphia Eagles and Kansas City Chiefs on Sunday February 9. Traditionally, Super Bowl parties are a time for mass consumption of junk food, but ...