Pfizer would not share details on how much it spent on the Oscars, but according to the ShowBiz Cheat Sheet, last year, the event brought in $115.3 million in advertising revenue while a 30-second ad, like Remarkable, reportedly went for somewhere between $1.7 million and $2.2 million.

We can only assume that sponsorship cost a lot more than an individual ad.

The pharma pair shared Oscar screen time with the likes of Rolex, Verizon, and, the first cryptocurrency company to advertise during the Oscars.